Research

I have several works in progress:

Edward F. McQuarrie, Jessica Miller, and Barbara J. Phillips (2011), "Cultural Capitalists on the Digital Frontier: A Bourdieusian Account of Fashion Blogging," Under review.

Edward F. McQuarrie, Barbara J. Phillips, and Steven J. Andrews (2011), "How Relevant is Advertising Scholarship?" Under review.

Devon Hennig and Barbara J. Phillips (2011), "Understanding Viral Video Mavens," Under review.

Barbara J. Phillips and Edward F. McQuarrie (2011), "Exaggeration on the Side of Truth: Consumer Processing of Visual Hyperbole," In process.

Barbara J. Phillips, Glenn Griffin, and Edward F. McQuarrie (2011), "The Face of the Brand: Toward a Theory of Visual Brand Identity," In process.