ARTICLES IN REFEREED JOURNALS

Bourassa, Maureen A., Peggy H. Cunningham, and Jay M. Handelman (2007), “How Philip Kotler has Helped to Shape the Field of Marketing,” European Business Review, 19 (2).

REFEREED CONFERENCE PAPERS

Bourassa, Maureen A. and Peggy H. Cunningham (forthcoming August 2008), “Respect in Business-to-Business Marketing Relationships,” American Marketing Association Summer Educators’ Conference.

Bourassa, Maureen A. and Peggy H. Cunningham (2008), “Engaging, Balancing, Bridging: Understanding the Complexity of Stakeholder Engagement,” in Proceedings of the Annual Conference of the Academy of Marketing Science, Ed. Leroy Robinson Jr., p 261.

Bourassa, Maureen A., Peggy H. Cunningham, and Jay M. Handelman (2007), “Entangled in the Social Labyrinth: Marketers’ Management of Paradox and Authentic Norms,” in Proceedings of the 13th Biennial Conference on Historical Analysis and Research in Marketing (CHARM), Ed. Blaine J. Branchik, 24-35. 

Bourassa, Maureen (2006), “Alternative Perspectives on Brand Personality: The Case of the Nonprofit Brand,” in Proceedings of the Annual Conference of the Academy of Marketing Science, Ed. Harlan E. Spotts, 214.

Bourassa, Maureen and Peggy Cunningham (2006), “Rhythms of the Branding Beat: Experiences of Classical Music Performing Artists,” in Proceedings of the 2006 AMA Winter Educators’ Conference, Eds. Jean L. Johnson and John Hulland, 17, 184-185.

Bourassa, Maureen and Peggy Cunningham (2005), “Behind the Veil: Insights and Influences on Kotler’s Contribution to Marketing Thought,” in Proceedings of the 12th Conference on Historical Analysis and Research in Marketing (CHARM), Ed. Leighann C. Neilson, 16-24.