Maureen’s current research projects include:

• The Meaning and Impact of Respect in the Context of Business-to-Business Marketing Relationships
• Socially Responsible Participation and Integration (with Loleen Berdahl and Joe Garcea)
• Understanding Successful Stakeholder Engagement (with Peggy Cunningham)
• The History of Corporate Social Responsibility (with Peggy Cunningham and Jay Handelman)

Her research interests are in the following areas:

• Respect in Marketing Relationships
• Stakeholder Engagement
• Corporate Social Responsibility
• Nonprofit and Performing Arts Marketing
• Branding and Brand Personality
• Cause Related Marketing