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Maureen Bourassa

Maureen

Assistant Professor

Information

Room 180
PotashCorp Centre
25 Campus Drive
Saskatoon, Saskatchewan, Canada
S7N 5A7
Phone: (306) 966-2119
Fax: (306) 966-2516
Email: bourassa@edwards.usask.ca

Education

Ph.D. (IP) (Queen's University)
MSc in Management (Queen's University)
BComm (University of Saskatchewan)

Biography

Maureen Bourassa is an Assistant Professor of Marketing at the Edwards School of Business at the University of Saskatchewan. Her research is aimed at understanding respect – specifically, she is studying the meaning and impact of respect in the context of business-to-business marketing relationships. Maureen’s other current research focuses on stakeholder engagement (i.e., how do companies with a focus on corporate social responsibility successfully engage stakeholders), the history of corporate social responsibility, and cause-related marketing. Her work has been published in the European Business Review and has been presented at numerous conferences.